A cost-competitive, natural alternative to Red 40, 2014-08-26

Food and beverage manufacturers have a long tradition for using Red 40 (or Allura Red), a synthetic food color, to ensure the visual appeal for their finished products. Currently the food industry is experiencing hefty price increases for Red 40, mostly due to a cost increase for p-cresidine sulfonic acid, a synthetic chemical which is used in the manufacture of Red 40.  Consequently the industry is looking for replacement opportunities. An opportunity to go natural  “Our best advice to food manufacturers, who are concerned about . . .

Are you concerned about the current price increases for the synthetic food colorant Red 40? There is a stable, cost-efficient substitute available which is based on color pigments derived from nature: Ultra Stable Red™

Natural alternatives to synthetic coloring

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