Berkley Fishing PowerBait TV Spot, 'Scientifically Proven'

Berkley Fishing insists you must ask the fish if you want to know the difference between PowerBait and other soft plastics. The scientists have tested thousands of flavors on thousands of fish and the company says it's scientifically proven -- the fish bite and will not let go.

Berkley Fishing Hard Baits TV Spot, 'Born to Innovate'

Lab To Lake: How Berkley Labs Develops New Products - In-Fisherman

Berkley Fishing PowerBait TV Spot, 'Scientifically Proven'

CATCH MORE FISHES: Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks

Berkley PowerBait Sherbet Glitter Trout Dough Bait Bundle - 6-Pack with Rigging Guide - Versatile Floating Trout Nibble for Freshwater & Saltwater

HOW TO Rig the NEW Berkley PowerBait Gilly

Now available in a 1/64th size! Pre-rigged and ready-to-fish Cut tentacles provide subtle fish-attracting action Ideal for trout, c rappie, and all

Berkley PowerBait Pre-Rigged Atomic Tubes Fishing Soft Bait

HOW TO Rig the NEW Berkley PowerBait Gilly

Dissolve slowly in water Smells and tastes like live bait Scientifically proven formula trout love New Tequila Colors feature either worm or garlic

Berkley PowerBait Trout Dough Bait, Tequila Lime, 1.8 oz

Lab To Lake: How Berkley Labs Develops New Products - In-Fisherman

Berkley Fishing Shares New Forward-Facing Sonar Optimized Baits

Number one in fishing sports Water-soluble liquid attractant Made of the highest quality material PowerBait's proven and effective formula in a

Berkley PowerBait Fishing Bait Attractant, Bass, 2 oz